Fashion

Taylor Swift Files Trademark for ‘Big Reputation’


Taylor Swift

Gonna Ca$h in My ‘Big Reputation’

and My John Hancock!!!

1/17/2018 7:25 AM PST

EXCLUSIVE

Taylor Swift is banking on her reputation … check that, her “Big Reputation,” and ditto on her signature.

The singer’s company — TAS Rights Management, LLC — filed docs to lock down the rights to “Big Reputation” … which is a lyric in her song “End Game,” off her latest album, “Reputation.”

Taytay’s looking to slap “Big Reputation” on a bunch of merch — including sunglasses, cell phone cases, pajamas and gloves. She’s also locking down her “Taylor Swift” signature … for bathrobes, hair pins, dolls and toy glow sticks.

It’s interesting … she’s been hawking merch with her signature since 2009, but the trademark move would give her more legal protection against knockoffs. Take that, piracy!



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